INTRODUCTION

CityLine Market is a wholesale and retail Shopping Mall bearing a resemblance to specialty stores. It has been based on business concept of self-service intending to stock mainly grocery items but also a wide array of products on non-food list. It will carry variety of product categories over the covered area of 20,000 Square Feet. The broader concept is to arrange goods from industrial, commercial, institutional & professional sellers, other wholesalers, via agent or brokers and selling merchandise for sale to end users.

As the basic aim is sale of goods and services from individuals or businesses to the end users, therefore the Retailers are part of our integrated system called the supply chain. Our strategy will be to purchase goods or products in large quantities from manufacturers directly or through a wholesaler, and then sell smaller quantities to the consumers. Initially retailing will be done direct from the Store, but we have the plan to expand the market by making supply from door-to-door or by subordinate services such as home delivery. We will develop a website which will be approached by the consumers enabling them to get supply at the doorstep, keeping in view the unique requirements of housewives and the elderly.